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Advanced Digital Merchandising


Welcome to the auto industry's most complete digital merchandising platform. It only takes a few minutes to learn how Impel transforms your online showroom into a game-changing shopping experience.

Our Award-Winning Technology Suite Includes:

Sales AI
Conversational AI that converts more leads with personalized engagement at scale

Service AI
Grow service revenue with automated outreach and personalized communication

F&I Pursuit
Post-sale retailing that drives incremental F&I revenue for your dealership

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Video Tour
A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director

Featured in Automotive News & trusted by the most prominent names in the industry.