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It's not a chat. It's an experience.

Humanlike dialogue. Hyper-personalized conversations. Seamless lead capture and appointment scheduling. All without human intervention.

Chat AI deftly handles the most sophisticated inventory, trade-in, and financing queries with nuance and empathy, delighting and effectively pre-qualifying customers. And with the ability to schedule showroom appointments, handle service leads, and coordinate live phone calls, Chat AI delivers against dealership business objectives while improving your operational efficiency.


"Partnering with Impel was 100% the right decision for our team. It's really allowed our sales and service teams to be more efficient in managing the total customer lifecycle from the time they get the initial lead to selling the vehicle, and then ultimately servicing that vehicle. We've been able to continue to scale growth while maintaining our staffing levels across service and sales departments. And we've been able to uncover more opportunities to sell and service more vehicles. It’s just an incredible solution every dealership needs to have."

Christopher Legg • Digital Performance & Marketing Manager

Ourisman Ford of Manassas