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Digital transformation for your dealer group
Omnichannel engagement that powers your enterprise ecosystem


Impel’s digital engagement platform connects and enhances your existing systems and processes, adding a robust set of powerful capabilities to your dealer network. Our solutions enable you to deliver exceptionally engaging experiences to shoppers and customers, with the flexibility for enterprise-wide or rooftop-specific applications. And Impel’s sophisticated analytics and performance reporting engine delivers advanced business and consumer insights, enabling you to achieve consistently superior results.

  • Scalable – a versatile infrastructure build for growth with proven success across thousands of dealers and dealer groups worldwide

  • Secure - Impel is fully GDPR, CCA and TCPA compliant and our data protection practices include the use of SOC-2 certified data centers and network security protocols.

  • Seamless – Impel integrates smoothly with hundreds of DMS systems, CRMs, website platforms, feed providers, marketplaces and technology partners.

  • Comprehensive – an industry-leading suite of merchandising, imaging, communication and marketing solutions to drive enterprise performance

     

Our Award-Winning Technology Suite Includes:

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Video Tour
A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings

VINtelligent Retargeting®
VIN-specific, personalized, feature-driven remarketing based on shopper VDP interaction

Impel Capture
The fastest and easiest way to get your vehicle images online

Damage Tagging
A better way to merchandise vehicle protection, warranty and insurance products

Sales AI
Advanced conversational AI that delivers personalized engagement at scale

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director

Featured in Automotive News & trusted by the most prominent names in the industry.