Enhance your margins by showcasing each vehicle's unique story.
A powerful new way to differentiate and personalize your inventory beyond price:
Reduces margin erosion by helping consumers understand the true unique value of each vehicle
Keeps shoppers on your VDPs longer and eliminates the need to leave your website to research vehicle information
Showcases features and content in a rich, easy-to-understand multi-media format with OEM-approved, interactive explainer content
Intuitive design enables shoppers to quickly access features of interest based on their unique preferences
Our Award-Winning Technology Suite Includes:
360° WalkArounds® Interactive exterior and interior walkarounds and still images
Feature Tour® Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers
Video Tour A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings
VINtelligent Retargeting® VIN-specific, personalized, feature-driven remarketing based on shopper VDP interaction
Impel Capture The fastest and easiest way to get your vehicle images online
F&I Advantage™ A better way to merchandise vehicle protection, warranty and insurance products
Sales AI Advanced conversational AI that delivers personalized engagement at scale
"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."
- Tim Ferreira | eCommerce and Parts Director
Seamless integration with more than 150 website and feed providers.
"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."
