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Feature Tour®

Enhance your margins by showcasing each vehicle's unique story.


A powerful new way to differentiate and personalize your inventory beyond price:

  • Reduces margin erosion by helping consumers understand the true unique value of each vehicle

  • Keeps shoppers on your VDPs longer and eliminates the need to leave your website to research vehicle information

  • Showcases features and content in a rich, easy-to-understand multi-media format with OEM-approved, interactive explainer content

  • Intuitive design enables shoppers to quickly access features of interest based on their unique preferences

Our Award-Winning Technology Suite Includes:

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Video Tour
A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings

VINtelligent Retargeting®
VIN-specific, personalized, feature-driven remarketing based on shopper VDP interaction

Impel Capture
The fastest and easiest way to get your vehicle images online

F&I Advantage™
A better way to merchandise vehicle protection, warranty and insurance products

Sales AI
Advanced conversational AI that delivers personalized engagement at scale

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director

Seamless integration with more than 150 website and feed providers.