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F&I Pursuit
Generate F&I revenue and customer loyalty - even after the sale


Increase F&I attachment rates with the industry’s only automated post-sale retailing solution. Powered by Impel’s powerful conversational AI engine, F&I Pursuit continuously mines DMS data to engage customers with personalized, timely and relevant communications using SMS text and email channels. Increase attachment rates even after customers drive their vehicle off the lot with F&I Pursuit.

  • A complete digital retailing solution with online purchasing and automated document processing

  • Customizable messaging and cadence for optimal results

  • Seamless integration with all major DMS and website platforms

  • No process changes or complex onboarding required

  • Fully automated with no human intervention needed

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Our Award-Winning Technology Suite Includes:

Sales AI
Conversational AI that converts more leads with personalized engagement at scale

Service AI
Grow service revenue with automated outreach and personalized communication

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Video Tour
A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings

Background Removal
Make your vehicles shine by removing unsightly, inconsistent backgrounds.

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director