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F&I Pursuit
Generate F&I revenue and customer loyalty - even after the sale

Increase F&I attachment rates with the industry’s only automated post-sale retailing solution. Powered by Impel’s powerful conversational AI engine, F&I Pursuit continuously mines DMS data to engage customers with personalized, timely and relevant communications using SMS text and email channels. Increase attachment rates even after customers drive their vehicle off the lot with F&I Pursuit.

  • A complete digital retailing solution with online purchasing and automated document processing

  • Customizable messaging and cadence for optimal results

  • Seamless integration with all major DMS and website platforms

  • No process changes or complex onboarding required

  • Fully automated with no human intervention needed



Our Award-Winning Technology Suite Includes:

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Sales AI
Advanced conversational AI that delivers personalized  engagement at scale

VINtelligent Retargeting®
VIN-specific, personalized, feature-driven remarketing based on shopper VDP interaction

Service AI
Grow service revenue with automated outreach and personalized communication

F&I Advantage™
A better way to merchandise vehicle protection, warranty and insurance products

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director

Featured in Automotive News & trusted by the most prominent names in the industry.