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Impel Merchandising Suite
Deliver an immersive digital showroom experience that delights and converts


Help shoppers fall in love with your inventory by enabling them to not just browse your vehicles - but to experience them. It’s time to bring the physical showroom experience to life in your digital storefront with the industry’s most comprehensive suite of digital merchandising and engagement products. Create exceptional experiences that turn shoppers into buyers with Impel.

  • 360 WalkArounds – transform static VDPs into interactive experiences

  • Feature Tour – showcase every vehicle’s most valuable features

  • Video Tour – full-motion narrated video merchandising

  • F&I Advantage – F&I digital merchandising before shoppers arrive at your showroom

Our Award-Winning Technology Suite Includes:

Sales AI
Conversational AI that converts more leads with personalized engagement at scale

Service AI
Grow service revenue with automated outreach and personalized communication

F&I Pursuit
Post-sale retailing that drives incremental F&I revenue for your dealership

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

Video Tour
A cost-effective way to add full-motion narrated video walkarounds to your vehicle listings

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director